Lead - Performance Marketing (Google)

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels
• Own campaign planning, budget allocation, optimization, and reporting end-to-end
• Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS
• Partner with design and content to build high-converting ad creative and landing pages
• Set up and maintain tracking, attribution, and performance dashboards
• Collaborate with Sales and RevOps to ensure paid pipeline is tracked, qualified, and handed off
• Test and scale new channels as the audience and go-to-market motion evolve
• Lay the groundwork for a performance marketing team and hire and manage it over time
• Report directly to the Head of Growth
• Work closely with the founders to scale the demand generation engine

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation
• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
• Good taste and basic design skills
• Ability to leverage AI tools to move 10x faster
• Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers
• Experience scaling paid channels from early traction to meaningful, repeatable spend
• Prior experience building and managing a performance marketing team
• Familiarity with marketing automation and attribution tools, such as HubSpot, Salesforce, GA, and tag managers

Core Competencies

Demonstrates expertise in developing and executing performance marketing strategies across multiple channels, with a strong focus on analytics, campaign optimization, and team management. Proficient in leveraging marketing automation and attribution tools to drive effective demand generation.

Highest-signal resume keywords

• Performance Marketing Campaign Management
• Google Ads and LinkedIn Advertising
• Attribution and Tracking Expertise
• Team Building and Management
• Marketing Automation Tools

ATS Optimization Keywords

Hard Skills

• Campaign Planning
• Budget Allocation
• Optimization
• Ad Copywriting
• Data Analysis
• Experimentation
• Performance Dashboard Setup
• Testing Roadmap Development
• Scaling Paid Channels
• AI Tool Utilization

Soft Skills

• Analytical Skills
• Collaboration
• Adaptability
• Creativity
• Communication

Industry Keywords

• B2B Marketing
• Enterprise SaaS
• Demand Generation
• Logistics Marketing
• Supply Chain Marketing

Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Tag Managers
• Marketing Automation Tools