Senior Director of Brand Marketing, US

Overview

As Head of Brand, you will shape how Perk is seen in the market and embed brand thinking across all touchpoints. You’ll lead a high-impact team to scale a global brand with the swagger of a consumer icon, while supporting business growth in a dynamic B2B market. You’ll own the brand vision, performance metrics, and the largest awareness investments, driving clarity and emotional resonance across regions. This is a chance to create category-defining work that differentiates Perk and fuels strategic growth. You’ll operate at the intersection of creativity, commercial impact, and executional rigor to win hearts and minds at scale.

Compensaciones / Beneficios

• relocation support
• IRL-first work model with in-office collaboration 3 days a week
• global, diverse and inclusive employer
• English as official office language
• opportunity to shape a category-defining brand

Responsabilidades

• Shape Perk's global brand perception and positioning
• Embed brand thinking into every internal and external touchpoint
• Lead the largest brand awareness investment to date
• Manage a senior team across brand, content, campaigns, and creative
• Push boundaries, take calculated risks, and deliver work with emotional impact
• Set the brand vision, ensure operational excellence, and govern the budget and outcomes
• Balance creativity with commercial discipline to scale a beloved, globally consistent brand

Requisitos principales

• 15+ years in brand marketing with B2B and B2C exposure
• Deep experience building brands for the US market (required)
• Proven track record owning and optimizing large-scale brand budgets
• Experience in brand measurement, reporting, and health tracking
• Familiarity with working with creative agencies; cross-time-zone collaboration
• Ability to build and lead global teams and align regions to a single brand narrative
• strategic thinker
• entrepreneurial mindset
• cross-functional collaboration
• brand strategy
• brand governance and metrics
• budget planning and optimization