Performance Marketing Executive - Entertainment company

Paid Media Campaign Management

• Build, launch and optimise paid social campaigns, primarily across Meta Ads.
• Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
• Execute campaigns across key sales moments:
• Early Bird sales
• On- sales
• Line- up announcements
• Headliner announcements
• Price increases
• Last tickets and urgency campaigns
• Monitor performance daily and optimise campaigns to maximise results.

Budget Management & Planning

• Develop weekly media plans with the Performance Marketing Lead.
• Allocate budgets across prospecting and retargeting activities.
• Monitor spend, pacing and efficiency against targets.
• Track and optimise key metrics including CAC, CPM, CTR and CPL.

Performance Analysis & Optimisation

• Analyse audience, creative, placement and conversion performance.
• Design and execute A/B tests to improve campaign effectiveness.
• Share insights and recommendations with marketing and creative teams.
• Leverage AI tools for reporting, analysis and idea generation.

Tracking & Measurement

• Oversee and validate tracking setup across:
• Meta Pixel
• Conversions API
• Google Analytics 4
• UTM structures
• Ensure data accuracy between advertising platforms, analytics and ticketing systems.

Reporting

• Prepare weekly performance reports including:
• Spend
• Revenue
• Orders
• CAC
• ROAS
• Recommendations and next steps
• Maintain reporting dashboards and trackers.

CRM Collaboration

• Apply CRM audience exclusions and suppression lists where needed.
• Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.

Tools & PlatformsPaid Media

• Meta Ads Manager
• TikTok Ads Manager
• Google Ads
• Reddit Ads

Analytics & Reporting

• Google Analytics 4
• Google Tag Manager
• Supermetrics
• Looker Studio
• Power BI
• Excel / Google Sheets

Automation & Collaboration

• Smartly
• Braze
• ClickUp
• ChatGPT, Claude and other AI tools

Requisitos

RequirementsEssential

• 2+ years of hands- on experience managing Meta Ads campaigns.
• 2- 3 years of experience in Performance Marketing.
• Fluent Spanish and English.
• Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
• Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.

Desirable

• Experience with TikTok Ads, Google Ads and/or Reddit Ads.
• Knowledge of Supermetrics, Looker Studio or Smartly.
• Interest in music, festivals and live entertainment.

Personal Profile

• Hands- on and execution- focused.
• Self- sufficient and proactive.
• Analytical and data- driven.
• Curious and willing to challenge assumptions.
• Adaptable in a fast- changing environment.
• Eager to learn and develop professionally.

Success Metrics

• Drive ticket sales while maintaining CAC targets.
• Improve CAC and ROAS over time.
• Deliver campaigns accurately and on schedule.
• Ensure reliable, actionable and insightful reporting.

Se Ofrece

• 23 days of holidays, Fridays working till 15. 00 and 1 day working from home ( on Friday) .
• Location: Madrid.

Marketing, publicidad y RRPP