Sobre el puesto
Perfil buscado Lead the onboarding of each festival into the Central Marketing CRM Team assessing its current CRM setup as a first step some festivals already run on Braze with existing journeys and data others use a different platform For festivals already on Braze audit existing journeys segments and data quality then migrate and rebuild them to centre of excellence standard within the shared workspace architecture For festivals not on Braze within their existing platform identify and execute quick wins.
Ready them for migration to Braze including data migration list cleanup consent/GDPR checks and initial journey setup working with the Head of CRM and Digital Team on the build Sequence and prioritise the migration roadmap across the festival portfolio in agreement with the Head of CRM balancing festival calendar dates against migration effort Document the as-is state risks and dependencies for each festival before migration so gaps (e.g. missing consent records poor data hygiene no prior CRM activity) are known and planned for rather than discovered mid-migration Once migrated own the CRM plan for every festival in the Market portfolio adapting the centre of excellence lifecycle templates and segmentation architecture to reflect local fan behaviour language cultural context and the unique festival experience Build and maintain a market-level campaign calendar aligned to each festivals on-sale lineup and ticketing milestones Act as the CRM authority for the market flagging where central templates dont fit local fan expectations and feeding that back to the Head of CRM For Festivals on Braze - build deploy and maintain core Braze lifecycle journeys for Iberian festivals cart and browse abandonment pre-event post-event and cross-festival journeys Develop and manage planned campaign sends across email SMS and WhatsApp for on-sale announcements lineup reveals urgency and scarcity triggers Own segmentation within market ensuring messaging channel choice and timing reflect local fan preferences and cultural nuance rather than a generic portfolio default Maintain working knowledge of Iberias cultural context language nuance communication norms and channel preferences (e.g.
WhatsApp usage regional holidays local event calendar) and apply this to every journey and campaign Feed market-specific learnings and fan insight back to the Head of Fan CRM to inform portfolio-wide strategy and the Fan Single View Progressively build fan-level personalisation for the festival as Fan ID data matures moving from festival-level segmentation to individual behavioural targeting Maintain and share CRM audience exclusion lists with the relevant Performance Marketing contacts to prevent paid media cannibalising fans already in owned journeys Track and report CRM revenue contribution and cost-per-repeat against festival plan Works closely with each festival marketing team (and where relevant their outgoing during migration to gather data access and historical context) Works with each festival to create an annual CRM plan detailing the weekly activations/campaigns in channel Content briefs derived from the CRM plan are delivered to each festival to ensure the content required for Email SMS In app push and Whatsapp is received back from the festival well within time Delivers weekly CRM performance and revenue reporting to the individual festivals Delivers weekly audience exclusion lists to the relevant Performance Marketing team Receives creative assets from the Festival and the Studio team for use in email SMS and WhatsApp communications Shares market and festival learnings and fan insight with the Head of Fan CRM Market Teams and the Festivals Fluency in English is a must At least 4 years of experience in CRM (ideally Braze) Proven track record in developing and delivering CRM strategies that drive measurable known audience (fan) engagement and revenue growth Deep understanding of audience segmentation lifecycle marketing and fan/customer data management across multi-market consumer business Strong analytical capability with experience translating data insights into actionable marketing decisions Advanced proficiency in CRM platforms and automation tools (Braze or equivalent) Skilled in omnichannel campaign planning execution and optimisation across email SMS and app channels Commercially minded with the ability to link CRM performance to ticketing upsell and crosssell outcomes Excellent stakeholder management and communication skills across creative technical and commercial teams Demonstrated ability to lead change improve processes prioritise and embed new CRM capabilities Brings creativity and practical problemsolving to deliver innovative and effective CRM approaches Confidence in balancing strategic vision with handson delivery to translate ideas into measurable commercial outcomes Fluent in English and Spanish Sound knowledge of GDPR with strong data governance discipline A fast-growing international entertainment group offering the dynamism of a scale-up combined with the resources of a global market leader in festivals music and live experience.
Role based in Madrid.