Sobre el puesto
OverviewAs a Senior Marketing Data Analyst in the Marketing Analytics team, you design and deliver high-impact analytics solutions, build data pipelines, and create tools that empower partner teams.
You'll shape the analytics direction with advanced statistics and AI-driven automation, while translating insights into strategic actions for marketing.
This role blends data science with cross-functional collaboration to drive growth and efficiency at Zynga.
Compensaciones / BeneficiosHybrid Barcelona office
25 days annual leave
Private medical insurance
Stock purchase plan
Professional development budget
Onsite gym and meals
ResponsabilidadesPartner with marketing and cross-functional teams to identify growth opportunities and shape initiatives
Lead analytical deep dives to surface actionable insights for senior stakeholders
Visualize and communicate findings to enable data-driven decisions
Apply statistical methods to evaluate performance and manage uncertainty in major initiatives
Prototype AI-driven automation to streamline investigations and decision-making
Requisitos principalesPredictive modeling, statistics, experimental design, optimization, data visualization
Understanding of marketing metrics and KPIs, including LTV modeling and incrementality analysis
Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow
Strong analytical and problem-solving skills with the ability to translate ambiguous questions into insights
Strong communication skills to explain complex data simply
Familiarity with AI/ML concepts or automation of recurring analytics workflows is a plus
Team player with proven data analytics experience
SQL
Python
Redshift